This article will guide you on crafting ad copy; it will act as your playbook for building a stronger understanding of Google Ads copywriting techniques for sales for your business, allowing you to transform your tepid campaigns into conversion powerhouses.

Ready for a quantum leap in sales? Let’s unveil the secrets!

Understanding the Power of Google Ads Copywriting

Back in 2018, my initial dive into Google Ads was unfortuante, primarily due to myself not being the strongest of copywriter at the time and my underestimation of ad copy’s profound impact. Google Ads, though seemingly straightforward with its keyword-centric approach, hinges on what happens after potential customers spot your ad. Will they do what we want them to do – Will they click? The decisive factor is within the ad copy—your storefront window in the digital marketplace.

Strong ad copy is an echo of the viewer’s aspirations, needs, and imminent solutions, leading to impressive click-through rates and conversions. It’s not just about visibility, it’s about resonating with your ideal customer and them seeing you as the solution – all within the ad.

Before you can do that though, you’ll have a better chance of standing out against the competition with a strong USP.

Crafting Your Unique Selling Proposition (USP)

What is a USP?

A USP is your beacon in the competitive sea of Google Ads. It’s your distinct signature, the reason customers should choose you over others. I’ve seen firsthand how honing a USP can catapult a campaign’s success, drawing in a surge of conversions. Your USP must be concise, potent, and reflective of your audience’s language and desires.

Creating a Magnetic USP

Simplicity is key:

Your USP is a promise from your business to your ideal customer – When thinking of your USP, make it clear, and keep it bold.

Let’s use a wedding marquee provider as an example.

Simple USP:

“Unforgettable Weddings, Rain or Shine.”

Complex USP:

“Experience bespoke matrimonial elegance with our customizable, weather-proof marquees, ensuring your dream wedding remains pristine, come rain or come shine. With our eco-friendly materials, quick setup, and dedicated planning team, every intricate detail unfolds as a testament to your love story.”

Highlight your distinction:

Whether it’s your unbeatable prices, groundbreaking product features, or unrivaled customer care, or just your personal story. Make sure you are telling people what it is that makes you different.

Speak their language:

This is really important. Be sure to echo your audience’s exact words. For example, if they’re seeking “cost-effective” solutions, mirror that terminology.

Once you have your USP, you are ready to continue with formulating your Google Ads copywriting techniques for sales.

Secrets of High-Converting Ad Copy

Drawing from years of experience and countless campaigns we have run here at Parker Digital, here is a breakdown of how to create ad copy that sells:

1. Use Headlines That Grab Attention: Your headline should mimic the reader’s inner voice, so when they see it, they immediately think, “This is what I need!”
2. Persuasive Descriptions: Detail the benefits, painting a before-and-after scenario where you can. How does your offering change they lives of the people you are helping?
3. Irresistible CTAs: Commands like “buy now” are a little out of date. Instead try to invoke enthusiasm, urgency, or curiosity. “Claim my exclusive offer” is about the customer, their experience, and their urgency.
4. Psychological Triggers: Embrace the power of words to evoke urgency, scarcity, or FOMO – such as: “Limited time!”, “Last chance!”, “Closing soon”, “Don’t miss out”. These words are your invisible salesforce.

Storytelling in Ad Copy

Humans are drawn in by stories, which is why using a narrative where possible can be very powerful, and enable you to create relatable, emotional bonds between your business and our ideal customer. One campaign, overshadowed by competitors, became one of our client’s turning point. Once we injected a narrative, allowing the reader to visualise the journey our outcome, into the ad copy. The campaign didn’t just perform; it outshone, because people saw themselves in the story.

Keyword Optimisation in Ad Copy

Beyond Google’s gaze, keywords matter to your human readers. They’re hunting for solutions, and your ad copy should signal, “You’re in the right place!”

Avoiding Common Keyword Pitfalls

Once, a client couldn’t grasp why their well-performing keywords led to dismal sales. The culprit? Irrelevant traffic, courtesy of missing negative keywords. Unoptimised campaigns will result in wasting money on clicks from people who are not actually looking for the services you offer. You should identify this through the use of keywords, and add all irrelevant keywords to your ‘negative’ keyword list. This approach filters out the mismatched audience, reserving your budget for genuine, interested parties.

The Magic of A/B Testing in Uncovering Winning Ad Copy

The first draft is just that—a start. You don not have to nail the ad copy first round! Test and reitterate. We use A/B testing, which allows us to test two ad versions. Once we have some data through the ads manager, it will often reveal weather ad A or ad B is the champion. This means that ad copy isnt just written from guessess and opinions. it’s data-driven, showing you unequivocally what resonates more with the audience. And that knowledge is PPC gold.

Ad Extensions and Their Impact on Ad Copy Success

What if I told you that there’s a powerful feature within Google Ads that could significantly increase your chances of connecting with potential customers, and it’s often underutilized? This feature is called “ad extensions,” and it’s a kind of ‘secret weapon’ you shouldn’t overlook.

What Are Ad Extensions, Anyway?

Imagine you’re flipping through a magazine. Most ads might span a single page, but then there’s a two-page spread with pull-out tabs offering coupons, a detailed guide on product features, and a punch-out card to schedule a free consultation. That’s what ad extensions do for your digital ads—they add space and more ways for people to interact with your advertisement, beyond just clicking a standard link.

Ad extensions give your ads more room to shine, providing additional information or opportunities for interaction. Whether it’s showing more webpage links, a clickable phone number (super handy for mobile users), or even snippets about your product range, you’re offering valuable ‘quick actions’ that enhance user experience and can dramatically improve your click-through rates.

Okay, I’m Sold. How Do I Start Using Them?

1. Siteline Extensions: Add links to popular pages or sections of your website beneath your ad copy—think of it as a mini navigation menu. For instance, a wedding marquee business could have sitelinks titled “View Gallery,” “Pricing,” “Testimonials,” or “Contact Us.”
2. Call Extensions: Especially valuable if you run a service-based business where clients frequently need to call you (like a catering service or emergency plumber). This feature allows people to dial your business directly by clicking the phone number on your ad.
3. Location Extensions: If you have a physical storefront or office, this is a must. It shows your business address, helping local customers find you easily—perfect for that cafe or boutique shop looking to attract walk-in customers.
4. Callout Extensions: These are short, snappy promotional texts (like “Free shipping,” “24/7 Support,” or “Seasonal Discounts”) that tell people what’s unique about your business without steering them away from your headline message.
5. Structured Snippet Extensions: Here, you can showcase specific aspects of your products or services. They appear beneath your ad text in the form of headers. For example, a yoga studio might highlight different classes they offer, like “Vinyasa,” “Prenatal yoga,” or “Hot yoga.”

Setting Up Your Ad Extensions

1. Log in to your Google Ads account.
2. Click on the ‘Ads & extensions’ menu on the left side.
3. Choose the ‘Extensions’ tab. Here you’ll see a big blue plus button. Click on it and select the extension type you want to add.
4. Follow the instructions for each extension type. For example, for sitelink extensions, you’ll add the link text (what it says on the link) and the URL (where it takes the user when they click).
5. Hit ‘Save,’ and you’re done!

Keeping Up with Google Ads Trends and Updates

Google Ads is a landscape in constant flux. New features and trends emerge, shaping the arena in which your ads duel. Neglecting these updates isn’t just ill-advised; it’s surrendering your competitive edge.

Resources for Staying Informed

If you want to keep up to date, we recommend you look at these resources from time to time:

1. Google Ads Blog: Google’s official channel for updates, insights, and trends directly from the source.
2. Search Engine Land: A trusted platform for the latest news, happening in real-time, in the digital marketing sphere.
3. PPC Hero: A community where PPC aficionados discuss, dissect, and disseminate successful strategies.

Conclusion

Mastering Google Ads copywriting techniques for sales isn’t an overnight feat, but the perks are monumental. You’re not just crafting ad copy; you’re strategizing a campaign that resonates, persuades, and ultimately, sells. Embrace these insights, experiment, and anticipate the thrill of soaring sales!

To deepen your mastery, I recommend:

1. “Advanced Google AdWords” by Brad Geddes, an insightful read, or listen (Audible).
2. The Google Ads Help Center, a reservoir of FAQs, guidelines, and troubleshooting tips.
3. Continued learning via platforms like Udemy or Coursera, offering in-depth courses from PPC basics to advanced strategies.

Your journey in Google Ads is one of perpetual learning, tweaking, and optimizing. But remember, each click you earn is a narrative of human psychology, market trends, and your ad’s magnetic appeal. Happy campaigning!
If you want some advice on improving your Google Ads – Speak to an expert

The post Proven Google Ads Copywriting Techniques for Sales to Skyrocket ROI appeared first on Parker Digital.

As someone who’s navigated these waters with businesses big and small, I can attest to the wonder behind Google Ads remarketing strategies. So, let’s dive deep into the world where we don’t just reach customers but pull them back in, creating a cycle of engagement and conversion.
If you have yet to read our last blog on how startups are using Google Ads for massive lead generation, be sure to go and check that one out too.

Decoding the Enigma of Google Ads Remarketing

Remarketing in Google Ads is like hosting an encore. Your audience liked the show, they were interested, but they left the concert hall. Now, we’re putting up posters everywhere they go, reminding them of the fantastic performance they might miss if they don’t come back.

From a technical viewpoint, Google Ads remarketing is a way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

From my playbook, I remember working with a startup that had tremendous traffic but minimal conversions. We waved the remarketing wand, and the scenario transformed. Visitors were coming back, and the conversions started to improve significantly. It was like seeing a garden bloom in fast-forward.

Your First Google Remarketing Campaign

Diving into the remarketing pool can seem overwhelming, but not when you have the right steps to follow. I always like to say that creating your first campaign is like preparing for a road trip. You need to know where you’re going, what you’ll need on the journey, and whom you’re taking along (this being your target audience).

This can be broken down into 3 simple steps:

1. Initial Setup: Just like you can’t start a trip without a vehicle, you can’t do remarketing without setting up Google Ads and Analytics. The integration is key, as it lets you understand customer behavior, an aspect as crucial as a compass on a voyage.
2. Define Your Audience: I recall a campaign where we targeted everyone who visited the site. The results? Not quite effective. It was like inviting the whole city to a dinner party – chaotic and costly. We refined our approach, targeting users based on specific actions they took, and voila, we started serving ads to visitors who were more likely to convert. So for example, if a user visits a service page, or your contact page, they are likely to be more interested than those who just landed on the homepage, meaning it is more likely they will come back and take action when prompted with a remarketing ad.
3. Crafting the Campaign: This step is about getting into the nitty-gritty of Google Ads. Selecting the “Display Network” campaign, configuring the settings, and ensuring that your remarketing lists are in order. It’s like packing the right stuff for your journey; you don’t want to find yourself without essentials mid-way. The library of partner websites or YouTube accounts you can place your adverts on is incredible. Sometimes you can even show ads on your competitor’s website.

Building Your Remarketing Lists

Your remarketing lists are not just about who is on them, but understanding why they are there. These lists allow you to categorise your site visitors into different buckets based on their site behavior, creating more tailored Google Ads remarketing strategies.

For instance, in one of my experiences, we created separate lists: one for users who looked at a service page and then viewed a pricing page. This strategy was like setting up different tour guides for museum visitors based on their interests – and it led to more engaged and responsive audiences.

Conjuring the Perfect Remarketing Ads

Once your campaign is up, let your ads do the talking. They’re like your very own ambassador, carrying the message you want lost customers to hear, feel, and then finally act upon.

1. Design That Draws Attention: There was a time when we experimented with different ad designs. Some were too flashy, while others too bland. The ones that hit the mark seemed to speak directly to the viewer. They had just the right amount of text, clear imagery that drew out emotion and related to the client’s target audience (think about how the audience should feel after they buy the service), and also a clear call-to-action that felt like a friendly nudge rather than a push.
2. Relevant Messaging: Make sure the messaging is right for the audience pool you are remarketing to. If your ad discusses summer wear, but your visitor was checking out your winter collections, the discrepancy is a lost opportunity. I’ve learned that cohesive messaging feels like continuing a conversation rather than starting a new one at every interaction.

Balancing Ad Frequency and Timing

Here’s a tidbit: you don’t want to overdo it. Bombarding visitors with your ads leads to annoyance, and they might end up associating negative feelings with your brand. It’s like being at a party and having someone repeatedly tell the same story; after a point, you just want to walk away. Setting a frequency cap and determining the optimal time to show your ads can significantly enhance your campaign’s performance.

Measuring Campaign Success

No magic is complete without a look into the crystal ball, the mystical mirror that shows you the consequences of your spells. In the digital marketing realm, this mirror is the analytical data from your campaigns.

I’ve spent countless hours poring over metrics, trying to decipher what it is trying to tell us from each of the campaigns running. Sometimes, for example, a slight dip in impressions has revealed that there is ad fatigue (that specific ad has run its course and should be renewed). Other times, a drop in click-through rates indicated the need for either a fresher message or different design, or sometimes both. When you’re deeply involved, these numbers aren’t just statistics; they’re a narrative waiting to be understood and acted upon. Eventually, you’ll start to love the data!

Tweaking Campaigns Based on Data

The magic lies in tweaking – so never optimise once and just leave them running in the background. Once, a campaign was running with decent success, but ‘decent’ wasn’t our goal, with all our campaigns, we wanted great results, as I am sure you to too. So we optimised. We played around with the ad copy, the images, and even the call-to-action buttons, and relaunched these changes to later see what impact they had. It was like adjusting ingredients in a potion until it was just potent enough. The result? Our conversion rates saw a significant boost.

Conclusion

So, you now have a stronger understanding of the power of Google Ads remarketing strategies, uncovering secrets, and forging keys to locked potentials. Remember that the magic lies in continuous exploration, learning, and ethical practice. The PPC retargeting campaigns await, and who knows, perhaps your next campaign will be exactly what your business needs!

If you want some advice on how Google ads or Remarketing can benefit your business, speak to an expert who can give you actionable tips.

The post Google Ads Remarketing Strategies That Actually Work To Get Back Those Lost Customers appeared first on Parker Digital.

Why Google Ads is Your Golden Ticket

Imagine standing in a stadium full of people, how would you get noticed? Sure you could shout as loud as you could, but imagine if you could shout and then have a spotlight put on you? Well, Google Ads is like having that massive spotlight shining just on you. Plus it works 24/7, putting your startup in front of people exactly when they’re looking for what it is that you offer. I’ve seen startups go from zero to hero, all thanks to the power of Google Ads.

From Zero to Hero

Once, I worked with a small electricrian and plumbing team invisible online in the local area. When we launched our first campaign, it was like turning on a switch. Suddenly, they were bagging leads left, right, and center. That’s the beauty here; Google Ads offers instant visibility, laser-focused targeting, and full control over your budget. You’re not just casting a net; you’re using a fishing line with the best bait to reel in the big ones!

Laying the Foundation with Google Ads Basics

Alright, so I am sure you have heard of the saying “before building a house, we need a solid foundation”? The same goes for your ad campaigns. Understanding the mechanics of the Google Ads auction and the significance of keywords is like knowing where to put the support beams.

The Keyword to Success

Back in my early days, I thought adding tons of keywords was the way to go. Turns out I was wrong. It’s like trying to shout in a crowded market. Instead, effective keyword research ensures you’re that street musician everyone actually stops to listen to. Using tools like Google Keyword Planner is like tuning your guitar, so every string, or in this case, keyword, hits the right note with your potential customers.

Building Your First Campaign: A Masterpiece

Creating your first campaign is like painting. You start with a blank canvas, but then every stroke is deliberate, contributing to the masterpiece of attracting leads.

The Art of Compelling Ad Copy

Your message is everything. I remember working on a campaign that was struggling. We changed the ad text, making it more engaging, and put in a clear Call to action (CTA), like a direct invitation to a party. A few days later, our engagement increased. So be aware that your ad copy isn’t just information; it’s a conversation starter with your audience aimed to get them to click through an learn more.

Targeting That’s Bullseye Accurate

One way to target using keywords is via Broad targeting, this is like throwing darts blindfolded because it is exactly what it says – broad. So you run the risk of appearing and paying for unrelatable keywords, or keywords with the wrong intent. Adding detailed targeting parameters, including location and demographics, is like removing the blindfold and hitting the bullseye – it is far more precise and keeps you in control. Remember, you don’t just want leads; you want the right leads.

Budgeting Like a Pro

Think of your budget as a pot of gold. You don’t want to pour it all out at once, right? Learning the ropes of bidding strategies keeps your gold safe, ensuring every coin spent is a step towards more qualified leads. Try to assign a monthly budget and then divide that by 30 days, that will give you a daily spend for your campaign.

Maximizing the Bang for Your Buck

When I first started, budgets gave me a cold sweat. But then I realised, with the right strategy, even a modest budget could compete in the big leagues. Whether you choose manual or automated bidding, with the correct keywords and an assigned bid for each, you have a much better chance of outsmarting, not outspending, your competitors.

The Sherlock Holmes of Campaign Analysis

Running a campaign without analysing it is like baking without tasting. How do you know it’s good? Delving into metrics and KPIs, you become a detective, uncovering the story behind every click.

A/B Testing: The Tale of Two Ads

A client once insisted their ad was perfect. But you can never know if something is going to be perfect, you can take your best assumptions and then test it. So I suggested A/B testing. We tweaked their ad slightly and ran it against the original. The new version won by a small percentage. So then you rince and repeat to continue finding what works. It’s like trying two paths and discovering a shortcut. Never settle on the first try; there could be a goldmine waiting in a different approach.

Scaling the Mountain of Success

Feeling the thrill of a successful campaign is very fulfilling. But it is not always an easy climb, it takes perseverance and continuous progress. Scaling your efforts, exploring new ad formats, increasing spend on profitable campaigns, it’s an adventure that can skyrocket your small business to new heights.

Mistakes Are Gold in Disguise

No journey is without a few stumbles. I’ve made my share of blunders, but here’s what I learned: each mistake was a gold nugget of learning. From missteps with ad scheduling to incorrect targeting, each one was a lesson steering me toward the treasure trove of PPC success. So don’t be afraid to get stuck in a test and learn as much as you can.

When to Call in the Cavalry

Sometimes, the adventure gets a bit too much. Therefore it might be a good idea to bring in a professional to work as your tour guide. They’ll help navigate the terrain, pointing out what to avoid and where the best vistas are, ensuring your journey using Google Ads for startup lead generation is a success story waiting to be told.

We’ve navigated the waters, scaled the peaks, and maybe found a few golden nuggets along the way. The world of Google Ads is an enjoyable journey, with success often waiting for those confident enough to seek them.

As you set sail towards these potentially uncharted waters, remember, no marketing captain is ever alone. There’s a whole library of resources and support systems ready to help you along your way. Google’s own help forums, insights from top PPC blogs, or even local entrepreneur meetups can be invaluable.

The Lifelong Journey of Learning

Google Ads isn’t a “set it and forget it” kind of deal. It’s requires constant nurturing. It’s crucial to stay updated with the latest features and trends, like that one time when Google introduced a new ad format, and it completely changed the game for my client’s lead generation numbers.

Embracing the Tides of Change

Adaptation is your friend. Google Ads will continue to evolve, and what worked today may not work tomorrow. It’s like the ocean’s tides, ever-changing. There was a moment when one of my campaigns stopped performing after an algorithm update. However, rather than panicking, I adapted to the changes, tweaked my strategies, and the leads started flowing in again. Embrace the change; sometimes, it leads to unexplored, exciting territories.

Celebrating the Wins, Big or Small

Throughout your journey using Google Ads for startup lead generation, take a moment to celebrate all of the victories, whether they’re huge milestones or small wins. For example: did you get your first lead? fantastic! Your CPC went down? Perfect! Celebrating these moments isn’t just fun; it’s fuel to keep your entrepreneurial fire burning and motivate you to continuous improvement in results and skills.

A Community of Fellow Adventurers

Join forums, attend webinars, and connect with other Google Ads users. Sharing your victories and challenges isn’t just therapeutic; it’s a beacon for others in the same boat as you. I once shared a PPC win on a forum, and it sparked a conversation that led to a breakthrough strategy benefiting everyone involved. You’re part of a community, a fellowship of entrepreneurs all striving for their own treasure. Share, and you shall receive.

Your Adventure Awaits

So there you have it. That’s the map, the compass, and your treasure chest of tips and tricks for the journey ahead. Using Google Ads for startup lead generation might seem daunting, but it’s an adventure worth every step. You’ll learn, you’ll grow, and soon, you’ll be the one sharing your map to hidden riches. Set sail, and remember, every click is a new opportunity!

As we dock back into reality, always remember that this journey is yours. Shape it, live it, and most importantly, enjoy every bit of it. The sea of Google Ads is vast, but with courage, perseverance, and a bit of savvy, it’s all yours to conquer. Until next time, may your leads be many and your campaigns successful!

The post Unlocking Secrets: How Startups Are Using Google Ads for Massive Lead Generation! appeared first on Parker Digital.

What is PPC Anyway?

Let’s break it down. PPC stands for ‘Pay-Per-Click’. It’s like buying a ticket to the top of the Google search results. Every time someone clicks on your ad, you pay a tiny fee to Google. Simple, right?

Why are PPC and SEO BFFs (Best Friends Forever)?

PPC is fast and can bring instant results. It can get your brand noticed at the very top of search results instantly. On the other hand, SEO (Search Engine Optimization) is a long game, ensuring your website appears in organic search results over time. So, while SEO is working on building your reputation, PPC is out there getting you immediate visibility. Together, they’re unstoppable.

How Can PPC Benefit My Business?

1. Instant Traffic: PPC campaigns can be set up in a snap. Once live, they start driving traffic to your website immediately.
2. Targeted Audience: PPC allows you to choose the exact keywords and demographics for your ads, meaning you get in front of the right eyes.
3. Budget-Friendly: You have full control over your budget and can adjust based on the results.
4. Boosts Sales & Leads: When done correctly, PPC can generate impressive revenue. Don’t just take our word for it; check out this case study!

Why is PPC Essential for Lead Generation?

Imagine you own a bakery in Exeter. If someone nearby searches for “best bakery in Exeter,” and your website pops up at the very top, thanks to PPC, there’s a good chance they’ll pay you a visit. Similarly, if you have an online store, PPC can bring potential customers straight to your digital doorstep. And with a user-friendly website and some compelling offers, you’re likely to seal the deal.

But, How Do I Start with PPC in Exeter?

Starting with PPC can be a bit daunting, especially with so many options and strategies out there. But fear not! Dive deep into this guide on boosting your business with proven online marketing strategies. It provides a roadmap to navigate the fascinating world of online marketing.

And hey, if you’re looking to work with pros who breathe PPC, consider checking out our main agency PPC service page. We’ve been crafting PPC stories for various businesses, turning their clicks into customers.

Making PPC work for you

In the vast digital ocean, there’s a multitude of ways to reach your destination. PPC and SEO are just two of the many routes, but when combined, they can pave a highway to success. Just as a boat needs both sails and an anchor, a well-rounded online strategy should encompass the immediacy of PPC with the stability of SEO.

So, whether you’re an Exeter local or from anywhere around the globe, remember that in the dynamic dance of digital marketing, PPC and SEO are truly a match made in heaven.

The post How Our Google PPC and SEO are a Match Made in Heaven For Lead Generation appeared first on Parker Digital.